http://www.buzzbuilderz.com/2008/10/finding-a-mutual-purpose/ Social Media Information and Opinion Wed, 03 Mar 2010 18:06:20 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.buzzbuilderz.com/2008/10/finding-a-mutual-purpose/comment-page-1/#comment-15 Josh MS Wed, 08 Oct 2008 19:45:30 +0000 http://www.buzzbuilderz.com/?p=132#comment-15 Seems like companies are having to relearn the marketing lessons of the late 90s (<a href="http://www.cluetrain.com/">http://www.cluetrain.com/</a>, etc.) but need to apply these insights (about "voice" in customer forums) to social media. Instead of trying to exploit longtail phenomena it sounds like companies will increasingly have to seek out longtail communites who, conversely, want to expoit THEM. Interesting shift of power! Seems like companies are having to relearn the marketing lessons of the late 90s (http://www.cluetrain.com/, etc.) but need to apply these insights (about “voice” in customer forums) to social media. Instead of trying to exploit longtail phenomena it sounds like companies will increasingly have to seek out longtail communites who, conversely, want to expoit THEM. Interesting shift of power!

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