Singing the Praises of Web 2.0

You Oughta Know Inbound Marketing

If I didn’t already like Hubspot because of Twitter Grader ( an ego check for Twitter users) I would have to love them for this little video lamenting the dilemma of marketers who are caught between the paradigm of their companies and the desire of consumers to have permission based (in Seth Godin’s terms) or Inbound (in Hubspot’s language) Marketing.

Entitled “You Oughta Know Inbound Marketing” It has a message worth hearing and is certainly worth a watch and a little chuckle – enjoy!

Tags: Id ego and super-ego, Language, Marketing, On the Web, Online Communities, Seth Godin, Social network, Twitter