Bill Lublin on January 18th, 2009

We’re always looking for things to help our clients and friends improve their understanding of Social Media and ways to use it to enhance their business. One of the toughest Social Media tools (though one of the most popular) is Twitter.

In a post recently published by Chris Brogan as part of his Social Media 100 project (100 useful posts in a row about the tools techniques and strategies of using social media) Chris talks about keeping your sanity, the negatives and positives of using Twitter – I thought you might enjoy reading them ;

Some Sanity For You

  • You don’t have to read every tweet.
  • You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
  • Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
  • Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
  • 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
  • If you tweet all day while your coworkers are busy, you’re going to hear about it.
  • If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
  • Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
  • If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
  • Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.

The Negatives People Will Throw At You

  • Twitter takes up time.
  • Twitter takes you away from other productive work.
  • Without a strategy, it’s just typing
  • There are other ways to do this.
  • As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
  • Twitter is buggy and not enterprise-ready.
  • Twitter is just for technonerds.
  • Twitter’s only a few million people. (only)
  • Twitter doesn’t replace direct email marketing.
  • Twitter opens the company up to more criticism and griping.

Some Positives to Throw Back

  • Twitter helps one organize great, instant meetups (tweetups).
  • Twitter works swell as an opinion poll.
  • Twitter can help direct people’s attention to good things.
  • Twitter at events helps people build an instant “backchannel.”
  • Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
  • Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
  • Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
  • Twitter gives your critics a forum, but that means you can study them.
  • Twitter helps with business development, if your prospects are online (mine are).
  • Twitter can augment customer service. (but see above)
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  • teresa boardman

    This is good stuff. write more. 🙂

  • BuzzBuilderz

    We will!

  • 508 compliance

    Great stuff. And the information you have provided will definitely clear some misconceptions revolving around twitter, and ease our minds for a better experience.