The Future of Social Media

As the components of social media come more into the main stream of daily living, there is a lot being written about its impact on marketing and advertising and how it is being utilized to facilitate networking with people that have been in your life at its various stages. Apocryphal stories about people on Facebook finding friends from their school days or distant past abound, as do conferences, articles, e-books and blogs. Twitter seems to be the enigma of this decade as it grows exponentially while people and companies struggle to find the commercial application. LinkedIn has become the minimal online presence for business people and even television commercials and shows referecne the phenomenon regularly.

I was a panel moderator at ReTechSouth, a conference held in Atlanta Georgia to promote the use of social media by real estate  companies and professionals. During the conference, I got into a discussion with Rob Hahn and Mike Simonsen, two knowledgeable people active in both social media and the tech industry, about what the future might look like as Social Media continues to impact our society.

The conversation started with my statement that Social Media may be the biggest change in the way we interface with entertainment,marketing and each other since television entered everyone’s house. And that Television was the biggest change in how we view and interact with the world since radio. Our ability to find, interact with,

We all understood that futurists are normally wrong about their long term predictions because it seems that the final result of technology or cultural changes is something that wasn’t anticipated . Even though we conjecture about the future, using all the information we have, its the unforeseen stuff that seems to end up being important.

All we can do is participate and be prepared for change, since that is surely the only thing that is constant-

Tags: Advertising, Business, Facebook, LinkedIn, Marketing, real estate, Social Media, Television advertisement