My buddy Ricardo Bueno wrote a nice post about this video featuring Seth Godin:
Ricardo goes on to say:
I think that the biggest mistake that people make when they jump into social media is they engage in blatant self-promotion and focus less on building relationships.
I mention in the comments section of my last post that I hated twitter when I first signed up because it just seemed like a bunch of people talking about themselves. I think that we’ve been conditioned by years of one-way communication tools to treat everything that comes along the same way. When we come at it from a business perspective, the “broadcast” impulse is even stronger, because hey, how will somebody get our message if we don’t shout over the fray?
When you look at these as networking tools that augment your ability to make real connections without physical presence, you’re cooking with gas, using the same set of skills you’ve developed through years of interacting with people to, well, interact with people.
While it’s true that you need to think about what you want to attract, the idea of being a good friend/acquaintance/person will remain constant. But don’t take my word for it – the only way you’ll learn is by doing. Try using Facebook or Twitter or LinkedIn or your blog to help people and listen and engage and see how that differs from what you’ve been doing.