Image "Cornish Plumbing" used courtesy of J D Mack
…or so says my lovely wife Jennifer. We were driving to dinner last night, discussing a recent plumbing crisis my cousin had. Flooding was involved, just so you know. Her husband spent the day working on the problem and was able to fix it with a little help. In talking to my wife, I made my usual self-depricating comment about how my particular set of life skills don’t involve any knowledge of plumbing (they do, however, include juggling and an uncanny impression of the Predator alien). My wife, to whom this is NOT news, joked “social media won’t fix your sink, baby.”
Smart-ass.
She’s right though, both in her joke and when I thought about it, in the bigger sense. If you’re just starting to use social media for your business, you should be aware that it’s not some transformation machine out of a sci-fi movie. It’s not going to change who you are or what your company is. If you’re not a good salesperson, social media isn’t going to make you one, and whether you improve is all up to you. What it can do is take the skills you have and enhance your ability to use them in the online space.
So think about it when you’re figuring out how social media fits into your business plan, you should be looking honestly about what your strengths and weaknesses are (both as a company, and as a person, since SOMEBODY has to actually DO this stuff), and how you can use social media tools to complement them.
Agree or Disagree? The choice is YOURS…
Tags: Business, Plumbing, Social Media
