Fail Road used courtesy of fireflythegreat
This is a list of phrases I hear a lot that tell me when someone isn’t on board the Web 2.0 train yet:
10. “I don’t know about all this technology.”
9. “I don’t need to go on Twitter to know it’s useless.”
8. “Who cares what I had for breakfast?”
7. “I love Facebook. It gives me a huge database to work with.”
6. “I want to find customers – I don’t need to network with people I already know.”
5. “Can you just do it for me?”
4. “It’s been 3 weeks – what do the numbers look like?”
3. “I need to spend my workday doing things that actually help my business.”
2. “What does it matter? Nobody’s reading this stuff anyway.”
1. “Get 2000 followers in just minutes! http://bit.ly/dfhjslkfhjdsalj”
Look – if any of these is you (#1 excluded), it doesn’t mean that you’re hopeless or dumb; but know that Social Media isn’t going to go away just because you want it to. If you’re confused, ask for help. If you want to integrate social media into your business, actually integrate it and have a specific strategy and goals for the tools you’re using. Take it in bite-sized amounts and create a budget for the time you plan to spend.
When you come at it from a comprehensive point of view, the impossible becomes possible.
