One week ago I wandered out to UCLA for their 2nd annual Gravity Summit. I had scored a free pass due to my work with Social Media Club Los Angeles. Having never been to a Gravity Summit (they’re held at college campuses around the country from what I’ve been told) I really wasn’t sure what to expect. Those of you who followed my Twitter Stream that day know that I was basically live-blogging the conference to the best of my ability. Have become used to the unconference format of BarCamp it was difficult at times to sit in one room to listen to a series of lectures, but at the same the information was interesting and many of the speakers were very engaging.
I have to say, though, that the day belonged to Ramon DeLeon, a Domino’s franchise owner in Chicago who has integrated social media into his business in a way that I don’t think I’d seen before. He just plain got it, and his understanding of what made a BUSINESS work made it all successful. Like I said on Twitter, any guy who can sell franchised pizza in Chicago must be doing something right. Rather than listen to me talk about him, though, check out his keynote for yourself. This is particularly useful as an afternoon pick me up.