One week ago I wandered out to UCLA for their 2nd annual Gravity Summit. I had scored a free pass due to my work with Social Media Club Los Angeles. Having never been to a Gravity Summit (they’re held at college campuses around the country from what I’ve been told) I really wasn’t sure what to expect. Those [...]
My experiences with Social Media conferences has largely centered around the unconference setting of the BarCamps. BlogWorld was a much more structured setting, but still had a loose feel to it. Today I’m attending my first Gravity Summit on the UCLA campus. It’ll definitely be a different experience for me, and one I’ll be live [...]
A lot of traditional marketing methods have a built-in acceptance of failure. We might send a targeted direct mailing hoping to get a 2% conversion rate and be thrilled with that because that 2% represents a significant amount of income.
What about that other 98%? Are we hoping to scoop them up somewhere else in our [...]
…Don’t wipe your hands on my drapes.
That’s not what they’re for, you know? I use ‘em to keep the windows covered, or at the very least as decoration. If you’re like me, your home is your place, where you have your own rules. When you visit someone else’s house, you don’t conduct yourself the same [...]
Continue reading about If You’re Going To Be A Guest In My House…
I went to an uber-liberal Quaker school for the majority of my formative years. Hippies reigned supreme, we didn’t have a football team, and competition was deemed “not in the spirit of Friends.” In my freshman year of Upper School (high school), I learned two things in gym class (before it went independent study, basically enabling [...]
Continue reading about Learn to Catch and Throw Before You Juggle
Happy New Year, everyone. We’ve reached the first Monday of 2010, and with it comes the steely resolve to keep the promises we made to ourselves on Friday (weekends don’t count, right? We always start on Monday).
I call shenanigans on that. TOTAL shenanigans.
Resolutions are nothing more than promises designed to be broken.We like to tie [...]
Continue reading about Don’t Make Resolutions – Make Changes
