Just a quick clip from the British Comedy “The IT Crowd”. Though it was designed to spoof tech support, it says volumes about customer service.
Are you the angry expert who is so superior that the needs and abilities of your customer are a source of frustration for you? Does that get in the way of [...]
Image by outlier* via Flickr
2008 has been a challenging year on many levels, but it saw the birth of BuzzBuilderz and the creation of new social media developments that will be unveiled in the new year.
I sit here watching a movie with my son, daughter-in-law, and her Mom and Dad – my extended family, having [...]
Continue reading about Merry Christmas , Happy Hanukkah, etc. etc.!
You Oughta Know Inbound Marketing
If I didn’t already like Hubspot because of Twitter Grader ( an ego check for Twitter users) I would have to love them for this little video lamenting the dilemma of marketers who are caught between the paradigm of their companies and the desire of consumers to have permission based (in [...]
As proof of how quickly things move here in Web 2.0, I submit a humble remembrance for Pownce, the social aggregator whose developers will now be working for SixApart, no doubt creating the blogging tools of tomorrow. Now the many displaced Powncers out there will have to find a new favorite home for sharing their [...]
When advising our clients on the use of Social Media as a business tool, we have three main concepts:
1. Be Genuine
2. Be Consistent
3. Have Fun
While each of these items certainly merits their own blog entry, it’s the third item that I think is the most easily overlooked by the Web 2.0 neophyte. One of the [...]
Smart BuzzBuilderz Client Tries Video
Our Client David Fanale in Bergen County NJ is new to social media. A real estate broker with several offices, David was present at the Century 21 Leadership conference in Chicago where Hal and I presented on Social Media.
David was impressed with the reach of social media, and approached us as [...]
Social Media in Plain English
If you own a Social Media Marketing company called BuzzBuilderz, you have to love any video that starts with “I’m sure you’ve heard the buzz, Social Media may be the next big thing…”
From the great people at CommonCraft, an easy explanation of what we’re talking about when we discuss Web 2.0
I know that people don’t like change, but I sort of thought that people that had adopted the Web 2.0 method of networking and communicating were early adopters – pioneers- people who embraced change. The illustration above is my facebook page with arrows indicating the new areas on the page. I was annoyed for a [...]
