Hal Lublin on March 2nd, 2010

Tweet Do the right thing because it’s the right thing to do. Yes. This blog is focused on business, and how to use social media tools to generate business and enhance marketing. I get that. Let there henceforth be an implicit agreement ‘twixt us (yes, I just went old school on you) that the subject […]

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Hal Lublin on March 1st, 2010

Tweet One week ago I wandered out to UCLA for their 2nd annual Gravity Summit. I had scored a free pass due to my work with Social Media Club Los Angeles. Having never been to a Gravity Summit (they’re held at college campuses around the country from what I’ve been told) I really wasn’t sure what to expect. […]

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Hal Lublin on February 16th, 2010

Tweet A lot of traditional marketing methods have a built-in acceptance of failure. We might send a targeted direct mailing hoping to get a 2% conversion rate and be thrilled with that because that 2% represents a significant amount of income. What about that other 98%? Are we hoping to scoop them up somewhere else […]

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Hal Lublin on February 11th, 2010

Tweet …Don’t wipe your hands on my drapes. That’s not what they’re for, you know? I use ’em to keep the windows covered, or at the very least as decoration. If you’re like me, your home is your place, where you have your own rules. When you visit someone else’s house, you don’t conduct yourself […]

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Hal Lublin on December 29th, 2009

Tweet When you start out, improvising is all about rules. Actually, a lot of it is about don’ts: Don’t deny Don’t ask questions Don’t go for the joke Most people are so nervous starting out that you can actually see their brains working, trying to remember all the rules so that they can have a […]

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Hal Lublin on December 28th, 2009

Tweet In catching up on my “tween-holidays” blog reading, I came across this article from The Social Customer which stated: According to a recent survey, poor customer service costs $338.5B per year in lost business. The reasons for this lost business are when customers defect and abandon their purchases. The hardest hit industries across all […]

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Hal Lublin on December 3rd, 2009

Tweet http://www.flickr.com/photos/dpstyles/ / CC BY 2.0“> Have you heard about foursquare? For the uninitiated, it’s game where you earn points by visiting different points of interest in a city (nightclubs, restaurants, museums, etc.). Visit a place more often than everyone else and BOOM, you’re the Mayor. It’s simple, fun and extremely addictive (especially when you’re […]

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Hal Lublin on November 9th, 2009

Tweet I’ve been improvising for 15 years now. I love improv; the challenge of creating entertainment from nothing has always attracted me; I get a rush from working without a net like that. I’ve taken classes from a ton of different theaters: Groundlings, Second City, ImprovOlympic and more, but there are two big things I’ve […]

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Hal Lublin on November 4th, 2009

Tweet I don’t use newsletters, and I tend not to read them unless they’re from my wife. If you’re reading this and I’m somehow on your newsletter list, don’t be surprised. The reason why is simple: I don’t opt in to any of them so I’m not really looking for any of the information they […]

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Hal Lublin on October 23rd, 2009

Tweet One of my favorite panels from the BlogWorld Expo was called “The Twitter Game: How To ‘Play’ Social Media and Why It’s A Bad Idea.” It was all about “gaming” Twitter – what should be automated, what should, best practices, all that tasty stuff. Before I really get into anything here, I think it’s […]

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