Do the right thing because it’s the right thing to do.
Yes. This blog is focused on business, and how to use social media tools to generate business and enhance marketing. I get that. Let there henceforth be an implicit agreement ‘twixt us (yes, I just went old school on you) that the subject matter of [...]
One week ago I wandered out to UCLA for their 2nd annual Gravity Summit. I had scored a free pass due to my work with Social Media Club Los Angeles. Having never been to a Gravity Summit (they’re held at college campuses around the country from what I’ve been told) I really wasn’t sure what to expect. Those [...]
A lot of traditional marketing methods have a built-in acceptance of failure. We might send a targeted direct mailing hoping to get a 2% conversion rate and be thrilled with that because that 2% represents a significant amount of income.
What about that other 98%? Are we hoping to scoop them up somewhere else in our [...]
…Don’t wipe your hands on my drapes.
That’s not what they’re for, you know? I use ‘em to keep the windows covered, or at the very least as decoration. If you’re like me, your home is your place, where you have your own rules. When you visit someone else’s house, you don’t conduct yourself the same [...]
Continue reading about If You’re Going To Be A Guest In My House…
When you start out, improvising is all about rules. Actually, a lot of it is about don’ts:
Don’t deny
Don’t ask questions
Don’t go for the joke
Most people are so nervous starting out that you can actually see their brains working, trying to remember all the rules so that they can have a “successful scene.” Because of that, [...]
Continue reading about Lessons I Learned From Improvising, Part 2
In catching up on my “tween-holidays” blog reading, I came across this article from The Social Customer which stated:
According to a recent survey, poor customer service costs $338.5B per year in lost business. The reasons for this lost business are when customers defect and abandon their purchases. The hardest hit industries across all countries surveyed [...]
http://www.flickr.com/photos/dpstyles/ / CC BY 2.0“>
Have you heard about foursquare? For the uninitiated, it’s game where you earn points by visiting different points of interest in a city (nightclubs, restaurants, museums, etc.). Visit a place more often than everyone else and BOOM, you’re the Mayor. It’s simple, fun and extremely addictive (especially when you’re 1/2 OCD [...]
I’ve been improvising for 15 years now. I love improv; the challenge of creating entertainment from nothing has always attracted me; I get a rush from working without a net like that. I’ve taken classes from a ton of different theaters: Groundlings, Second City, ImprovOlympic and more, but there are two big things I’ve learned [...]
Continue reading about Lessons I Learned From Improvising, Pt. 1
I don’t use newsletters, and I tend not to read them unless they’re from my wife. If you’re reading this and I’m somehow on your newsletter list, don’t be surprised. The reason why is simple: I don’t opt in to any of them so I’m not really looking for any of the information they provide. [...]
One of my favorite panels from the BlogWorld Expo was called “The Twitter Game: How To ‘Play’ Social Media and Why It’s A Bad Idea.” It was all about “gaming” Twitter – what should be automated, what should, best practices, all that tasty stuff.
Before I really get into anything here, I think it’s worth pointing [...]
