My buddy Ricardo Bueno wrote a nice post about this video featuring Seth Godin:
Ricardo goes on to say:
I think that the biggest mistake that people make when they jump into social media is they engage in blatant self-promotion and focus less on building relationships.
I mention in the comments section of my last post that I [...]
This is a list of phrases I hear a lot that tell me when someone isn’t on board the Web 2.0 train yet:
10. “I don’t know about all this technology.”
9. “I don’t need to go on Twitter to know it’s useless.”
8. “Who cares what I had for breakfast?”
7. “I love Facebook. It gives me a [...]
I hear it all the time when it comes to social media: “How much time is this going to take?” “How much time should I spend on this?” “I don’t have the time for this.” People look at the dizzying array of social media tools and instantly think that their time will be monopolized and [...]
s more and more companies and professionals adopt social media, they tend to just rush in and get started. I believe those people are setting themselves up for disappointment when they don’t see money come rolling in, or when the 10,000 followers they’ve quickly amassed on twitter aren’t visiting their site or buying from them, [...]
I found out about this great video from friend and social media speaker Ricardo Bueno – I think it very nicely paints the picture of the world today, the shifts that have occurred so far in the social landscape, and the idea that social media is not a “fad”, and that those who refuse to [...]
Ever since electronic communications became prevalent, the use of shorthand has become part of everyday life. Terms like LOL (Laughing Out Loud), IMO (In My Opinion) and TTYL (Talk To You Later) are used all the time in emails, text messages and now twitter. One shorthand term I see on twitter all the time is [...]
Twitter in Real Life: The Follow Back, originally uploaded by HubSpot.
When people follow me on twitter I usually try to find out who they are, determine why they are following me, and then decide if I want to follow them back.
I use a few criteria to determine whether I will follow them back.
I prefer that [...]
Continue reading about Twitter in Real Life: The Follow Back
As Twitter continues to surge in popularity and businesses look at its practical application, a debate has started over the use of Twitter Automation. Services like TweetLater and SocialToo allow you too autofollow everyone who follows you, automatically send dircet messages to every new follower, and even schedule “tweets” to be sent out at a [...]
Continue reading about Twitter: To Automate or Not To Automate?
imagining links, originally uploaded by Will Lion.
One of the dangers of using social media as a marketing tool is the temptation to use “marketing speak” when you write.The author loses track of what the consumer wants to read and concentrates on what he or she wants to say. In a lot of blogs and posts [...]
While teaching a Social Media course at the 2009 Miva Merhcant Conference last week, I was asked by one of the attendees about the phenomenon of Brand Jacking on Twitter. For those of you who are unaware, Brand Jacking (on Twitter in particular) is the act of creating a profile and sending out tweets representing [...]
