While dropping my car off to be repaired recently, I noticed the above sticker emblazoned on my mechanic’s counter. As I went about my carless day, I kept thinking about that sticker. I am big fan of yelp, both as a means of sharing opinions, and as a way to find great local eats – [...]
During a recent discussion of Social Media on LinkedIn about the business use of Twitter, the conversation quickly expanded to include the ways in which businesses are embracing and using Social Media as a tool. Someone shared this list from Peter Kim featuring an alphabetical list of companies and corporate entities with some form of [...]
Continue reading about The Socializing of Corporate America…
As the Social Media movement continues to take hold and create a new standard for interaction over the internet, I’ve found that the biggest factor keeping people from joining us on Web 2.0 is simply fear. In fact, a recent survey of top executives found that while a great number of respondents had no plans [...]
One of the benefits of being a Social Media Marketing Company is that the job is not geo-tagged to any specific location. So I get to travel and talk about stuff that I enjoy. Recently I was in Seattle speaking to a Group of Professionals in Seattle, and then traveled to Orlando where I spoke [...]
An article published on AdWeek.com states according to Forrester Research U.S. consumers are flocking social networks in such quantities that the activity of Social Networking is now mainstream.
Forrester’s survey indicated that this year marked significant growth for social media. A consumer poll done in the second quarter of 2008 found that 75 percent of [...]
The findings of the 2008 Cone Business in Social Media Study indicate that people want companies to enter the social media arena. The study, which states that 60% of Americans use social media, found that 85% of those users think that companies should have significant interaction with their customers through social media. 56% of the [...]
Continue reading about 93% of Social Media Users Want Companies to Have a Social Media Presence
As more and more companies and individuals embrace Web 2.0 and the Social Media Explosion, it is increasingly important to remember the influence our words can have on others, making the skill of effective written communication a must.
How we are perceived in the online world is largely a function of the writing we publish. From [...]
mobiles and postcards, originally uploaded by Will Lion.
I have always enjoyed taking pictures – but hated taking the film to the store to have it developed.
Polaroid cameras were a big breakthrough, since they didn’t require darkrooms or labs to develop the photos. They were large, expensive, clumsy, and odorous, but they gave you the results [...]
Getting noticed has always been an issue for salespeople and businesses. We strive to create differentiation in our professions so that we can be the chosen provider of services or goods for our chosen demographic. As a Real Estate practitioner, I was viewed by the public as part of a monolithic industry, and [...]
Few people can argue that message penetration is of great importance when marketing a product or service. Various methods are used everyday: Direct Mailing, Print Advertising, Television and Radio Spots, and even Banner Ads. However, as we move into this exciting new age of digital campaigns, I’ve found that the most effective messaging is done [...]
