Do the right thing because it’s the right thing to do.
Yes. This blog is focused on business, and how to use social media tools to generate business and enhance marketing. I get that. Let there henceforth be an implicit agreement ‘twixt us (yes, I just went old school on you) that the subject matter of [...]
In catching up on my “tween-holidays” blog reading, I came across this article from The Social Customer which stated:
According to a recent survey, poor customer service costs $338.5B per year in lost business. The reasons for this lost business are when customers defect and abandon their purchases. The hardest hit industries across all countries surveyed [...]
While teaching a Social Media course at the 2009 Miva Merhcant Conference last week, I was asked by one of the attendees about the phenomenon of Brand Jacking on Twitter. For those of you who are unaware, Brand Jacking (on Twitter in particular) is the act of creating a profile and sending out tweets representing [...]
As more and more companies and individuals embrace Web 2.0 and the Social Media Explosion, it is increasingly important to remember the influence our words can have on others, making the skill of effective written communication a must.
How we are perceived in the online world is largely a function of the writing we publish. From [...]
With the viral growth of social networks, social bookmarking, and the increased interactivity of Internet applications, individuals and businesses are faced with a new standard in the way they interact with their existing and potential customers. Information is both readily available and lost in the white noise of countless websites
Many businesses and individuals have [...]
