Bill Lublin on February 24th, 2009

Tweet in public, but not for public, originally uploaded by Will Lion. With the proliferation of social networking, life stream and micro-blogging sites, content has clearly become king. With such a large quantity of content the issue of quality and focus becomes even more important in helping writers to foster their on-line reputation. With that […]

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Hal Lublin on September 5th, 2008

Tweet Few people can argue that message penetration is of great importance when marketing a product or service. Various methods are used everyday: Direct Mailing, Print Advertising, Television and Radio Spots, and even Banner Ads. However, as we move into this exciting new age of digital campaigns, I’ve found that the most effective messaging is […]

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