In catching up on my “tween-holidays” blog reading, I came across this article from The Social Customer which stated:
According to a recent survey, poor customer service costs $338.5B per year in lost business. The reasons for this lost business are when customers defect and abandon their purchases. The hardest hit industries across all countries surveyed [...]
I don’t use newsletters, and I tend not to read them unless they’re from my wife. If you’re reading this and I’m somehow on your newsletter list, don’t be surprised. The reason why is simple: I don’t opt in to any of them so I’m not really looking for any of the information they provide. [...]
My buddy Ricardo Bueno wrote a nice post about this video featuring Seth Godin:
Ricardo goes on to say:
I think that the biggest mistake that people make when they jump into social media is they engage in blatant self-promotion and focus less on building relationships.
I mention in the comments section of my last post that I [...]
s more and more companies and professionals adopt social media, they tend to just rush in and get started. I believe those people are setting themselves up for disappointment when they don’t see money come rolling in, or when the 10,000 followers they’ve quickly amassed on twitter aren’t visiting their site or buying from them, [...]
I found out about this great video from friend and social media speaker Ricardo Bueno – I think it very nicely paints the picture of the world today, the shifts that have occurred so far in the social landscape, and the idea that social media is not a “fad”, and that those who refuse to [...]
Twitter in Real Life: The Follow Back, originally uploaded by HubSpot.
When people follow me on twitter I usually try to find out who they are, determine why they are following me, and then decide if I want to follow them back.
I use a few criteria to determine whether I will follow them back.
I prefer that [...]
Continue reading about Twitter in Real Life: The Follow Back
Image by HubSpot via Flickr
As the components of social media come more into the main stream of daily living, there is a lot being written about its impact on marketing and advertising and how it is being utilized to facilitate networking with people that have been in your life at its various stages. Apocryphal stories [...]
imagining links, originally uploaded by Will Lion.
One of the dangers of using social media as a marketing tool is the temptation to use “marketing speak” when you write.The author loses track of what the consumer wants to read and concentrates on what he or she wants to say. In a lot of blogs and posts [...]
You Oughta Know Inbound Marketing
If I didn’t already like Hubspot because of Twitter Grader ( an ego check for Twitter users) I would have to love them for this little video lamenting the dilemma of marketers who are caught between the paradigm of their companies and the desire of consumers to have permission based (in [...]
Image by mdurwin2 via Flickr
Social Media is such an easy way to reach the many and varied communities on the Internet that it has become the darling of would be marketers who often are enmeshed in marketing 1.0 and take all of their preconceptions with them when they start to write.
I just read a blog [...]
