When advising our clients on the use of Social Media as a business tool, we have three main concepts:
1. Be Genuine
2. Be Consistent
3. Have Fun
While each of these items certainly merits their own blog entry, it’s the third item that I think is the most easily overlooked by the Web 2.0 neophyte. One of the [...]
We talk a lot about transparency and relevance in blog writing. It seems obvious to this is a platform where people come to be informed or educated, or to read about varying opinions or perspectives. And it seems just as obvious that self-serving blogging doesn’t work.
A study created by Adam Sarner, an analyst with market [...]
The findings of the 2008 Cone Business in Social Media Study indicate that people want companies to enter the social media arena. The study, which states that 60% of Americans use social media, found that 85% of those users think that companies should have significant interaction with their customers through social media. 56% of the [...]
Continue reading about 93% of Social Media Users Want Companies to Have a Social Media Presence
As more and more companies and individuals embrace Web 2.0 and the Social Media Explosion, it is increasingly important to remember the influence our words can have on others, making the skill of effective written communication a must.
How we are perceived in the online world is largely a function of the writing we publish. From [...]
Getting noticed has always been an issue for salespeople and businesses. We strive to create differentiation in our professions so that we can be the chosen provider of services or goods for our chosen demographic. As a Real Estate practitioner, I was viewed by the public as part of a monolithic industry, and [...]
With the viral growth of social networks, social bookmarking, and the increased interactivity of Internet applications, individuals and businesses are faced with a new standard in the way they interact with their existing and potential customers. Information is both readily available and lost in the white noise of countless websites
Many businesses and individuals have [...]
